25 January 2021
By now, most of us have attended some kind of online event with a platform like Zoom or MS Teams. Wh...
If you’re in the business of providing continuing professional development (CPD) there are numerous benefits to taking things online and hosting a webinar. A CPD webinar provides the benefits of interacting with attendees in real time, while reducing some organisational costs and overheads.
Here’s how you can create an engaging CPD webinar that will attract attendees and provide them with an optimal learning environment that’s accessible from anywhere in the world.
Compulsory professional development (CPD) is the process of continued education after someone enters the professional world. It can include tutorials, seminars, courses and any other content that helps people grow and succeed in their careers.
A CPD webinar is the process of learning in an online environment that has been optimised for a virtual audience and is provided through a dedicated online platform— making it accessible to more people, in more places.
Some of the benefits of taking your CPD online is that it’s cheaper than accommodating in-person attendees and you can produce the content easily using existing technologies such as your laptop, mobile phone or a cheap webcam.
Just like any professional presentation, preparation is key to a successful CPD webinar. And while preparation means practicing your content delivery, another vital element of the process is choosing the right provider to host your webinar.
Look for a provider who:
There’s no point hosting a webinar if you don’t have any attendees. Therefore it’s essential to put time into researching and developing a solid promotion plan that will help you reach and attract your target audience.
Your promotion plan could include:
It doesn’t matter how knowledgeable a presenter is, if they struggle to hold an audience’s attention, the crowd will disengage from your content. The good news is that almost anyone can train themselves to be a good host.
All it takes is a little bit of practice and skills like:
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It’s important to provide support to those who may have difficulties properly connecting, or engaging with your webinar. One of the easiest ways to ensure that everyone is able to participate seamlessly is to work with a platform who can moderate your webinar and offer 24/7 tech support in both the lead up, during and after your event.
It also helps to choose a provider who offers a range of different ways your participants can join your virtual event, such as with a mobile phone, tablet, or desktop.
Professional webinar platforms come with a host of features that will help keep your event engaging, interactive and provide you with great data and resources you can use in the future.
Look for a platform that has the following features:
The impact of your CPD webinar goes far beyond the event itself. With the right post-event communications you can leverage your hard work and continue providing your attendees a great experience long after they’ve logged out.
Provide engaging post-event communications by:
To create an engaging and successful CPD webinar you need a great virtual event platform by your side. At Express Virtual Meetings, not only does our easy-to-use platform facilitate a seamless experience for you and your attendees, our expert virtual events team can manage your webinar for you end-to-end, so you only need to worry about delivering the content.
Book a demo today with the team and take your CPD webinar to the next level.
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