Putting Your Small Business Communications Platform to the Test: 5 Questions the Platform Needs to Answer

Written by expressvirtualmeetings
Putting Your Small Business Communications Platform to the Test

Communication is everything for a small business, and this is why opting for the best video conferencing hardware, software, and other physical and digital platforms, is so important. But how can you be sure that the solution you have chosen for your small business is the right one?

When approaching your small business communications platform, it is vital to assess its viability for your organisation with five simple questions. We’ve covered these important questions below. Read on to learn more and achieve the ideal solution for your business.

Is the Platform Simple and Intuitive to use?

This is such an important point when it comes to technology, and yet it is so often overlooked. The platform you choose needs to be simple and intuitive to use, giving you and your team a direct route to the kind of functionality and capability that is going to make your business stand out from the crowd.

A quote often attributed to legendary physicist Albert Einstein sums this up neatly: “everything should be made as simple as possible, but not simpler.” In relation to your small business platform, we can interpret this to mean that a degree of complexity is required within the platform if it is to achieve its aims, but that the platform itself should be easy and actively enjoyable to use.

Does the Platform do Exactly What you Need it to?

What exactly do you want to achieve from your small business communication platform? Not only this, but what does your entire team need to achieve when using the platform? For example, you might primarily want to conduct internal meetings on a one to one basis, while another member of your team relies upon collaboration and document sharing.

You need to make sure that your small business communication platform covers all of these needs. Sit down with your team before you make a decision on a platform, gather all the relevant data, and make sure that the platform you choose is the right one for you and for your business.

Is the Platform Scalable?

The thing about needs and requirements is that they change. This is not a risk of operating a business; this is a total inevitability. Your business is not a static entity, it is a dynamic and evolving one, and your platform needs to reflect this.

So, it is time to consider the future. It is time to consider what you will need just around the corner, and what you will need several years from now. Where will your business be? How will your short term goals have evolved? What will you need as you strive to keep your customers happy? All of this will feed into your decision as you seek out the ideal platform.

You will also need to make sure that the platform is physically scalable, and ready to accommodate your business as it grows. This means making sure that the platform is ready for on-boarding additional users as and when required, as well as handling the increased usage volume that will come with this in the future.

What Else can the Platform do?

You have already assessed that the platform can handle your primary needs, as well as those of your team, but there is no harm in pushing your luck a little bit. This is where you need to ask, what else can the platform do? You might be surprised by some of the capabilities of the modern small business communication platform.

For example, many of these modern platforms, including those provided by Express Virtual Meetings, include conference room technology as well as desktop video conferencing. In fact, the best video conferencing hardware and software solutions will be further enhanced and augmented by its deployment within an integrated platform. Look for this capability when you make your choice, and achieve a convenient and highly powerful solution for your business.

Is the Cost of the Platform Acceptable for your Business?

Cost is always a point of compromise when it comes to technology, and particularly with regard to the best video conferencing hardware and software and to small business communication platforms. To a certain extent, you get what you pay for, and a truly effective solution is likely to be accompanied by an above average price tag. Similarly, a budget solution is unlikely to meet all of the needs of your business.

However, this is not to say that you should be held to ransom when you choose your ideal platform. Nor is this to say that a relatively lower-priced option will not suit your needs perfectly. What is required is research – you need to know what you need, and which platforms will be able to provide this. Then you can make a decision based on this.

One situation you really want to avoid, however, is purchasing a platform with a dangerously high installation and operation cost. You need to position your small business to experience the full benefit of the platform; not run the risk of damaging your business in the long term.

Would you like to learn more about the best video conferencing hardware and software pieces currently available? Would you like to discover how the right small business communication platform can really benefit your organisation? Get in touch with the Express Virtual Meetings team today.