6 Strategic Communication Skills Every CEO and New Employee Needs

Written by expressvirtualmeetings
Strategic Communication Skills

It doesn’t matter if you are a CEO of an up and coming startup, a high ranking executive in an established organisation, or a new member of a team, excellent communication skills are critical.

Strategic communication skills demonstrate their worth whenever you need to close a sale, to negotiate a new contract with a client, partner, or supplier, or to build the loyal and strong relationships that a business needs.

Our guide discusses the 6 strategic communication skills that you need to know about. Read on to find out more.

Inspiration and Motivation

The most effective communication and employee engagement is delivered with inspiration and motivation at its heart. By communicating the bigger picture to your team, you are contextualising the role they undertake within the organisation, reinforcing the worth of individual team members and their interactions with one another. The effect of this is increased motivation across the board.

These concepts of inspiration and motivation have evolved over the years. What used to be viewed as a flow of information and rhetoric down a hierarchy – for example, from an ‘inspiring boss’ to workers in lower positions – is now considered a universally shared experience.

This means keeping everyone on the same page at all times and fostering an atmosphere in which well-refined communication skills lead to mutual inspiration and motivation for all involved.


Being truthful and trustworthy is an often overlooked communication skill. Many people consider strategic communication to be synonymous to speaking with authority and power. However, while this is true to an extent, it does not tell the whole story.

Your team needs to believe you if they are to follow your word and build strategies around your ideas. Your potential customers and clients need to have faith in what you say if they are to enter into ongoing transactions with you. This must begin with authenticity.

Aim to be transparent in all your business communication and uphold the values of integrity and consistency. These are strategic communication skills that will help your business to reach its potential.

Technologically Savvy

There are a myriad of different technological options open to you as you seek to expand and develop your strategic communication skills, and it is up to you to stay on top of these as they evolve and as new tech concepts enter the fray.

These technological concepts can help you to increase your communication efficiency. For example, by deploying video conferencing with partners and business associates, you save time and money on travel while adding another element of agility to your organisation. They can also help you to streamline the way in which you operate, by eliminating email clutter and optimising information exchange with chat tools and applications.

Of course, the technological goalposts keep on shifting. What was once cutting edge, perhaps even just yesterday, can quickly turn to old news. It is up to you to stay on top of these changes and to maintain your technological savvy.


Communication, at its very heart, is a relationship building tool. It is through communication that we strengthen our relationships with friends, loved ones, family members, and more. Of course, business is no different, and communication remains a vital adhesive holding together the wider corporate jigsaw puzzle.

And how do we nurture these relationships? Through empathy and understanding. No one wants to have orders barked at them. No one wants to experience a wholly one-sided relationship in which their voice cannot be heard. No one wants to be put in a position of discomfort or disadvantage. Consider this in your approach to employee engagement and put yourself in the shoes of another.

Empathy is an important communication concept for two reasons. On one hand, it provides you with the sort of relationships which a business needs if it is to function as a cohesive entity, while on the other, empathy helps you develop useful skills which you can deploy to great effect going forward.

Flexibility Through Video Conferencing and Other Tools

While the salary package was once the be all and end all for candidates looking for attractive new positions, it has lost a degree of its appeal in recent years. Impressive remuneration is still important to employees, but working flexibility is growing in importance. Through a responsible and proactive approach to business communication, you can provide this flexibility in your workplace.

Remote workforces can be connected to the head office via video conferencing for regular meetings, while project management tools, such as Trello and cloud network platforms make this flexibility easy to achieve.


The skill of negotiation is key to the importance of business communication. When we communicate within business structures, we are seeking to bring about a situation of mutual benefit and opportunity. This means putting forward our own ideas in a clear and concise way, but also accommodating the ideas of others as and when this is appropriate.

This transactional approach to information forms the foundation of negotiation and represents a critical skill which you will need to nurture within yourself if you are to attract the best team members, bring in the best clients, and achieve the best results on an ongoing basis.

To learn more about improving business communication skills through video conferencing and collaboration tools, get in touch with the Express Virtual Meetings team today.